The field of 'communications' is broad, encompassing professionals who create news or want to push information to the public (public relations, public information, marketing), people who deliver news and media to the public (journalists, audio and video producers, public speakers, educators), and people who study the interplay of media and society (researchers). Strategic communications fuses the "pushing" and the "delivering." Being strategic means communicating the right message, through the appropriate channels, measured against well-considered organizational and communications-specific goals.
As a virtual extension of a client's team, LJ Strategic Communications develops and implements strategic communications plans that help you achieve business goals and objectives. We utilize a multifaceted approach to communications, relying not just one initiative, but a variety of integrated communications activities such as media outreach and story placements, stakeholder engagement, community relations, social media, strategic communications campaigns, press and analyst tours, partner and vendor events, and much more.
Whatever your goals - increasing sales, attracting VCs or investors, recruiting staff, positioning your products and services as "industry best", or positioning your company for potential sale or acquisition - LJ Strategic Communications gets results every time and within budget.
"If you can't explain it simply, you don't understand it well enough." ~ Albert Einstein
LJ Strategic Communications relies on a unique blend of core services that define our progressive communications strategies. We are generalists and storytellers. We've applied our expertise across a broad range of industries, with great success, over our 20+ year history.
Strategic Counsel & Planning
Research and analysis
Strategic plan development
Positioning & message development
Media & Analyst Relations
Creative pitch development
Scheduling and managing briefings
Press and analyst tours
"The single biggest problem in communication is the illusion that it has taken place." ~ George Bernard Shaw
LJ Strategic Communications founder and principal consultant Lisa Johnson's background in developing and implementing strategic communications plans spans more than 25 years. During that time, she has worked with clients representing a broad spectrum of industries including manufacturing, financial services, education (higher education and K - 12), medical device, healthcare, real estate, non-profit, hospitality, fitness and recreation, professional services, technology and more.
Lisa has worked in both corporate and agency public relations, developing strategies and programs that align with business objectives. Lisa's expertise includes developing and implementing multifaceted communications plans that include media relations, events and conferences, social media, strategic partnerships, and more. Lisa also has worked with national trade associations to help resolve complex communications challenges. As Vice President of McKnight & Company, a strategic communications firm, she provided issues management and PR support for the American Seafood Distributors Association, a non-profit trade association fighting 0omestic shrimp dumping suit; and co-managed NOAA's "Managing Our Nation's Fisheries" - Past, Present, & Future" conference, aimed at educating the public, policy makers, and media on the marine fishery management process as the agency sought to gain support on pending policy changes. With a background in journalism, Lisa's expertise in media strategy and media relations has led to client coverage in numerous local, national, online, international, and trade publications. Northwest coverage includes The Seattle Times, Seattle Post-Intelligencer, Puget Sound Business Journal, Tacoma News Tribune, Daily Journal of Commerce, GeekWire, KING-5, KOMO-4 News, KIRO News Radio, KOMO news radio, KUOW, Vancouver Columbian, The Oregonian, Spokesman-Review, Reporter Newspapers, and more. National media placements include CNN, Wall Street Journal, The New York Times, USA Today, Business Week, NPR, Reuters, the Associated Press, and more.
Lisa received her degree in journalism, with an emphasis in corporate communications, from Oregon State University, and earned certificates in public relations and marketing communications from the University of Washington.
In the community, Lisa has served as a director on non-profit boards including:
Bellevue Schools Foundation, Board of Trustees, VP of Marketing, Resource Development, Grant Making Committees, Pro Bono Public Relations (2004 - 2011), Gilda's Club Seattle, Board of Directors (2007 - 2009), Camp Fire USA, Central Puget Sound Council, Board of Directors (2005 - 2008), Children's Hospital Guild - Preston Kuppe Guild (2005 - 2008), Alliance for Education, Development Board Advisory Committee (2001), Seattle Public Schools, and Pro Bono Marketing Consultation (2000).
"The art of communication is the is the language of leadership." ~ James Humes
We build your brand and tell your story one conversation at a time. It's about building relationships with your audience. We specialize in public relations, branding, public affairs, marketing, graphic design, websites, digital and social media.
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+1 (425) 766-8736
Bellevue, WA 98006
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